By admin • June 28, 2018

5 Powerful Small Business Automation Tools

Get your life back

Repetitive and routine tasks can be a huge drain on your time, motivation and productivity. This is especially relevant for small businesses, if you or your team fill multiple roles to keep your costs low. Posting to social media, completing marketing tasks, delivering customer support and creating workflows between programs are some of the regular tasks you can automate to minimise their impact on your working day.

Here are five of our favourite automation tools:

1. Hootsuite for social media

With social media playing a key role in marketing and customer engagement in many industries, it’s important to maintain a regular presence. Posting relevant content across multiple platforms and responding to interactions can sap hours of your day. Hootsuite centralises all your accounts across most platforms and lets you schedule posts in advance. You can respond to comments and engage with followers from the central dashboard, as well as view post performance data and assign tasks to colleagues. Essentially, it lets you manage all your social media from one simple, central location.

2. MailChimp for email marketing

MailChimp is invaluable for streamlining your marketing campaigns and managing customer relations. It helps you identify new customers, automates customer email notifications (such as welcome, follow-up or purchase order emails) and integrates with e-commerce tools. Its tools also provide insights into customer behaviours and preferences, allowing you to create customised campaigns to help take the guesswork out of your marketing strategy.

3. Zapier for application workflows

Zapier takes over repetitive tasks within your collection of programs and applications. Use it to create custom workflows within and between apps, called ‘Zaps’, where you create triggers and actions that automate your repetitive processes. For example: ‘When I get a new lead in App A, create a new entry in App B.’ It integrates with over 1000 popular apps and services, allowing you to automate as many menial online tasks as you wish. You can even automate your other automation tools.

4. Zendesk for customer support

Zendesk Support is a customer service platform designed to streamline the tracking, prioritisation and resolution of customer support tickets. It integrates with a variety of apps for easy support ticket management across live chat, email, telephone and web. It features an intuitive self-service AI bot to free up your customer service staff.

5. HubSpot for all-in-one sales and marketing

HubSpot is a powerful inbound lead generation, customer relationship management and search engine optimisation (SEO) tool. Its customisable workflows help you automate your marketing campaigns, track progress and manage leads. As an all-in-one solution, it also allows you to create content, such as blogs and videos, then optimise it for search engines and post it to social media.